How about Hublot watch “Red Devil”? After the show, a Hublot watch tailored for Manchester United players was co-hosted by “Old Sir Regin” Ferguson and Hublot China’s brand director Louis Beaver. The proceeds were donated to UNICEF through the Manchester United Foundation. It is used to improve the lives of young people in backward areas around the world. When the football stars took off Manchester United’s Red Devils jersey, wearing Paul Smith’s classic suits and knitwear catwalks, it is also decent, gentle and elegant. There are details of the laughter and the eyeballs, the players’ hands on the platform to show the Hublot are in place. Lingard and Macheda even swayed at the camera, and the Chinese children dressed in Chinese costumes and the stars also became a big point On the scene. As the final model, “Old Sir Alex Ferguson” faded half of the T-stage and turned back, and gave a good evaluation of the players’ catwalks, and revealed: “We did go through some difficult trai Ning. “
Question: Many people know Hublot because of its combination of sports. Why did you choose this field? What standards does Hublot have when choosing different sports?
Answer: The origin of Hublot watches and sports has actually begun at the moment of birth. Because HUBLOT is the meaning of “porthole” in French, sports is also an integral part of our lives, and it is a channel that can make Hublots very Close to consumers. Other brands may only do sports such as tennis, but Hublot is different, we will cooperate with these projects in many aspects. Our target consumers are elites from all industries. They have their own preferences. Some like sailing. We have Teamed up with Monaco to launch our nautical projects. Some like F1 cars, and we will also be involved in racing projects. In terms of football, we also have cooperation with the European Cup and Manchester United; of course, skiing… When These customers have different interests, we work with a variety of projects to increase their access to our brands. The facts also prove that such a concept is very successful.
Question: Will it be worried that this kind of multi-faceted cooperation will distract consumers and reduce their attention to Hublot watches?
Nowadays people’s vision is more open-minded and more hobbies. Nowadays, modern people are involved in many sports and have a wide range of hobbies, so our cooperation with various sports projects can bring us more customers. Even if some customers are currently unable to purchase Hublot, we are willing to pass on our brand information to them. Maybe some people are still very young, but they know that Hublot watches are very good, individual and avant-garde. watch brands, in the future they will have a concept in their minds become their dream, they will buy our products when they have the ability in the future. At the same time, we hope that through various cooperation, such as cooperation with Ferrari and other sports projects, we want to convey a Concept to a wide range of markets and consumers that the success of our brand is not the only success in the market, we also have the same quality. With unpainted pursuit, we have the research and development of our own new mate Rials, and we will continue to launch our own research and development and production of movements. This is a message we hope to convey to our vast market through various aspects of the movement.
Question: But Chinese people have always had a bottleneck in the consumption of sports watches. Most people still prefer the more traditional models. Will you deliberately break through this bottleneck?
We may believe in the core value and overall strategy of Hublot Watch, so we will not make special changes to a certain market. We believe that our past success will continue to work on several major series of brands based on past successes. British football giants” Manchester United and Hublot’s cooperation has reached its fourth year. Since 2008, Hublot has officially become Manchester United’s “official time” and has successively launched the “Red Devil” named three. Limited edition watch. The “Red Devils” After showing the show also attracted a lot of attention. Compared with the “Red Devil Generation” and “Red Devils II”, this watch has undergone subversive reforms regardless of appearance or material. The open design of the dial allows the wearer to see The movement of the movement. The center’s two eye-catching straight pointers are easy to read. One of the pointers is specially designed for football matches. It is clearly timed 45 minutes with the white Arabic numerals on the inner bezel. In the previous two watchs, the 45-minute time was presented at 9 o’clock with a small dial.
The Ukrainian watch indicates that the grass green scale at the moment is another bright spot. What makes people wonder is that these 12 scales are sealed and transparent in the special grass blades from the old Trafford lawn by UV, freezing and other special treatments. In lacquer, this unique design is estimated to make all Manchester United fans crazy. The famous “Red Devil” pattern at three o’clock is the iconic convention of this series of watches, which is filled with the rebellious feeling of British rock, and The black and red main color of the watch is also 48 mm in diameter. It has a visual impact.